WND: "America" Filmmaker Claims Victory

Originally published at WND.

America author Dinesh D’Souza is claiming an underdog victory over retail giant Costco in a fight over sales of his book – just as the movie of the same name is appearing in theaters across the nation.

“David 1, Goliath 0,” he told WND on Thursday, as he released a video thanking consumers for supporting his projects and asking them to see the movie.

The controversy erupted when it was revealed this week that Costco was pulling the books from its shelves just as the movie was appearing – and the book was surging to No. 1 on Amazon.

The store chain had claimed that the book was being dropped because of poor sales, then reversed itself quickly, promising to restock its shelves.

But on Thursday Deanne Witt, assistant general merchandising manager for media for Costco, told WND in an email, “We have less that 20 locations with stock [copies of D’Souza’s book America] in hand. All of our warehouses will receive product by the end of next week.”

The email confirmed that despite Costco’s reversal of its decision to drop the book, and its announcement that it would restock, copies of D’Souza’s America probably won’t reach Costco stores during the opening weeks of the movie, which was launched July 2, the same day Costco originally issued a “pull order” to its stores.

Film industry experts understand the importance of opening box-office revenues in an industry where those revenues often constitute as much as 50 percent or more of top box-office feature films.

The numbers also play a role in expanding the locations that feature the America movie beyond the 1,100 theaters in which it opened.

Still, D’Souza claimed victory.


“Not only has the retail giant Costco reversed its decision to lift copies of my book America off its shelves, but it has also called my publisher and ordered 25,000 new books,” D’Souza said.

“Costco now promises the book will be prominently displayed in every Costco around the country.”

D’Souza credited the victory to his friends and supporters around the country, acknowledging that many of them are Costco customers.

“You stormed Costco, you stormed their website, and some of you went to Costco and made your voice heard, outraged at what you perceived to be an act of censorship,” he said.

“You let them know that if they don’t change their minds, you will change your mind about Costco. What this shows is that the ordinary citizen armed with social media and armed with resolution can make an incredible difference. A giant corporation was made to do a U-turn and change its mind, willingly or unwillingly.”

D’Souza emphasized the importance of the book to explaining the intellectual underpinning of his movie by the same title.

“Our movie by the same title, America, made $5 million last week, already putting it in the top 10 political documentaries of all time,” he said.

Emphasizing that the movie stands a chance of surpassing a number of Michael Moore’s movies soon, D’Souza stressed that seeing the movie, as well as buying the book, allows his supporters the opportunity to register their views publicly.

“If you really want to stick it to the left, I would urge you to round up a bunch of your friends, use your social media, take people to the film, and do it early,” he continued.

“That way, the people in Hollywood notice: they get the message, the film expands to even more theaters, and ordinary citizens, including independent people, get a chance to go and see America and fall in love with America all over again.”

He said, “We are trying to fight the left on its own ground: not just in politics, but also in media, and also in education, and also in Hollywood. You are our partners in this struggle. You can help us, and with your help, we can make a real difference. Thank you from the bottom of my heart.”

Regnery Pulls Out Stops to Resupply Costco

Marji Ross, president of Regnery, the Washington-based publisher of D’Souza’s book, America, confirmed to WND in an email that Costco placed an order for 15,000 books on Tuesday, followed by an increase in that order to 25,000 units that Costco posted with Regnery on Wednesday morning.

“Costco told us they want to distribute the book fully nationwide, in every Costco store,” Ross explained. “I am told Costco placed the order ‘manually’ with us so they could get the books faster than normal. We had 15,000 books in inventory. Those books are on trucks now going to Costco.”

Ross explained that the complications of an “antiquated supply model” common to the book industry make it difficult to know where books actually are at any exact time, a difficulty further complicated in that Costco orders books through the North Carolina-based book distributor Baker & Taylor, currently the world’s largest book distributor, using warehouses Baker & Taylor acquired from the now-bankrupt Advanced Marketing Services in San Diego, California.

To fill the 25,000-unit order, Regnery went to an immediate reprint, with the newly printed 10,000 books needed to fill the full order scheduled to ship to Costco next week.

Ross also admitted Regnery does not have a precise count of the number of books Costco stores had not yet returned after Costco issued the “pull order,” an order Costco rescinded after deciding the initial decision to stop selling D’Souza’s America was a mistake given the dramatic increase in sales of the book experienced after D’Souza’s documentary movie, America, opened.

“We know Costco tagged some 6,000 books for return to us that did not get back to us,” Ross said, acknowledging the difficulties of tracking inventory in a confusing week in which Costco reversed directions abruptly after WND broke the story of the pull order.

“We don’t know how many of these books actually left the shelves, how many got to Costco’s distribution centers, and how many are on their way back to Baker & Taylor,” she wrote. “We suspect some books are still on the Costco shelves, and sold so well this week that this helped alert Costco to their ‘mistake.’”

Ross also disclosed to WND that among the thousands of books Regnery is shipping this week to Costco, 4,000 of those books are autographed by D’Souza.

“In our desire to resupply and meet demand quickly, we tapped our reserve of autographed copies,” she noted.

“But we don’t know where those books went. They are moving out there … but we now have a ‘treasure hunt’ on over the next couple of weeks – 4,000 autographed copies are out there somewhere, for customers to buy! Like a golden ticket!”

The book was No. 43 on Amazon.com’s bestseller list when WND’s first story broke, shortly later sitting at the No. 1 spot overall.

Read more at WND.


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Keep reading:

TheBlaze: D’Souza Takes on Entire Panel of Leftists in Debate on Slavery, Obama
Hollywood Reporter: Google Says It Will Take 'Some Time' to Fix "America" Search Results
VIDEO: D'Souza Talks Costco, Cinemascore with Rick Amato
Hannity: D'Souza on Costco's "Political Decision" to Pull Book
Fox News Insider: Costco Reverses Decision to Pull D'Souza's Book
Glenn Beck: Why Is Costco Removing D'Souza's Books?
TIME: Google Says "America" Search Results Being Fixed
TheBlaze: Costco Reverses Decision to Remove "America" Book From Stores

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  • fqnn says:

    July 11, 2014 at 10:07 AM

    i still am not going to costco i am going to see the movie and will buy the book at Amazon. this was certainly done for political reasons…………….just as bad as book burning. shame on costco!

  • mt says:

    July 11, 2014 at 10:08 AM

    It’s easy for me to say – but in your place, I would not sell book ONE to costco!

  • Michael Larson says:

    July 11, 2014 at 10:20 AM

    Dear Mr. D’Souza, thank you for your strong voice and your unbreakable courage. I look forward to seeing your movie “America” very soon. If you’re ever in the Milwaukee area…. let’s have a beer 🙂

    God bless you, and God bless America

    Michael Larson

  • Gregory says:

    July 11, 2014 at 10:36 AM

    Congratulations Dinesh! I took my wife and my son to see “America” last week and we loved it. I recommend it to anyone. We stand behind you and for you. May God bless you, America and all of your endeavors.

  • Cathie post says:

    July 11, 2014 at 10:57 AM

    Good for you for getting your book placed back in Costco. Was in the Westlake Village, Ca. store Thur. and it was not on the shelved. Will make sure I will buy it when it comes out. Saw the movie and thought it was great. I called and e-mailed Costco and threatened them to pull my membership if they didn’t reinstate your book. Looks like we all helped!
    Thank you for your great work!
    Cathie Post
    Westlake Village/Lake Sherwood, Ca.

  • Morgan Sharp says:

    July 11, 2014 at 11:00 AM

    Dinesh, First Thank You for your patriotism and work. I also want to help in this cause. If there is anything I can do to help change the current coarse of our United States of America please reach out to me. I am not a wealthy person but I am a very resourceful entrepreneur.
    I am also an above normal analytical person and have become somewhat cautious when it comes to the actions or progressives.
    Is there any chance that giants like Costco could buy up all of the available inventory of the book America and just simply not distribute it. Is there enough left leaning giants that collectively they could do that? Do these big boys pay for their order ahead or are they billed? Are there safeguards in place that would allow you and the publisher to get back the books if that were to happen?
    I want to believe as a business person that these big corporations must answer to their stock holders and communist or not they still are business people first. That is almost oxymoron, communist business people?
    Anyway just some thoughts.
    Thank you again and may God bless you and your work.

  • Morgan Sharp says:

    July 11, 2014 at 11:05 AM

    Oh, one more short note. Please, as much as possible, acknowledge the basis for this downward spiral of our country. Apathy and rejection of a relationship with God. Just as happened to old testament Israel. A movie showing that parallel would be awesome.
    If we do not return to the foundation that our framers were at in relation to acknowledging and seek God in our lives America will continue in the downward path.
    Your inspiration comes for wisdom from God as does mine as did the framers. Please give the glory to Him, whenever possible.

  • Dave says:

    July 11, 2014 at 11:09 AM

    It is amazing what we were able to do with a few free hours, a patriotic spirit, and a Facebook account! This proves in itself that America is not defeated, we still desire our freedom and liberty and justice! And like a thief in the night that has been patiently robbing our house, the progressive movement slithers away with our liberty and freedom, but the owner is finally waking up and is ready to defend that liberty and protect those freedoms. You are a big part of that awakening, and a huge inspiration. You are living the American Dream that all of us are working for! God Bless You Dinesh! You are a true American!

  • Susan says:

    July 11, 2014 at 11:51 AM

    Below is my comment to and the reply from Costco. Guess they can’t even spell right in there response. Surprising? Real high class corporation!!!

    Thank you , but it hope ymmmm

    On Jul 11, 2014 6:58 AM, “Susan McCool” wrote:

    Sir –

    Your decisions, and actions have caused our family to choose NOT to do business with your stores immediately. This is the second time this year we have given you the chance to stand for what is right. Your decisions are EVIL and we do not want to be connected with you or your stores at all. We pray you can learn what life is about – but so far – you have shown you don’t have a clue.

    First time, was your choice to put the Bible under your Fiction Books. We called your store and was told it was an accident. Now, pulling the book “America” shows us where you stand. Oh! but wait – the backlash is great, so let’s put the book back. What cowards you are.

    Therefore, our dollars do not need to be spent at your stores and line your pockets. Our cards have been shredded and I hope thousands of others do the same. You see – you forgot – we are your source of income. Customer Service 101 – you don’t understand business, and surely don’t understand why your here on earth!

    Susan McCool

  • JH says:

    July 11, 2014 at 1:06 PM

    Too little too late Costco…you already lost my business and that of scores of other patriotic Americans , which you are not! You can take you obama ass kissing stores and put em you know where! Your customer service sucked anyway!

  • Kay says:

    July 11, 2014 at 2:34 PM

    Going to the movie for a second time tonite.
    Costco hurt their own bottom line by pulling the books, and lost numerous members in the process. Such a foolish move on their part but I will bet it made Sam’s Club happy!
    I will purchase my book from Amazon.

  • js says:

    July 11, 2014 at 3:35 PM

    Go on the Costco website and type in the book and see what pops up. A letter from the Costco CEO scolding us for listening to the lies of “cable t.v.” and people on the internet, etc. The CEO is very unrepentant and said that it was pulled because of poor sales. I wonder just how many of the book were on the table to begin with. He only said that maybe they should have waited until the movie came out to make the decision to pull it. He poo-pooed the idea that it was pulled for political reasons. Whatever the case – I am very happy to see that the book will be back on the table! It better be – but I am suspect. I went two days ago and the book was not on the table. In the meantime – GO SEE THE MOVIE!!!! It’s great!!!

  • Charlene Bleakley says:

    July 11, 2014 at 5:31 PM

    Everyone living in America NEEDS to see this movie to get us back to what MERICA stands for-Life, Liberty and the Pursuit of Happiness -FREEDOM like no where else in the world!!!! We are TRULY exceptional!!!!!

  • Marina says:

    July 11, 2014 at 6:25 PM

    D’Souza for president 2016!!!!!! (Is it even possible?) Either way, he is my new hero!

  • Rick says:

    July 11, 2014 at 6:31 PM

    As a 28 year Costco employe, who has stocked the book table for years I know a few of Costco’ s secrets. In my store we did not sell one full case of this book. If Costco had a secret agenda with this book, why would they have even bothered putting it on their shelf. Plain and simple, this book was pulled because of poor sales. You people can believe anything you want, but this guy is laughing all the way to the bank.

  • Marilyn Moring says:

    July 11, 2014 at 6:50 PM

    This movie represents an unbroken spirit of America. Thank you for your courage, we are standing with you!

  • DM says:

    July 11, 2014 at 7:21 PM

    I called to cancel my membership of 15 years. A long time customer, and the lady I spoke to never even asked me why I was leaving or tried to save my account. I asked her if she wanted to know why I was canceling my membership, and she said snidely ” I can only guess.” After that remark I don’t have any remorse for canceling my membership – and I loved Costco products. I’m going back to Sam’s and they will get my business. I don’t have to support a publicly traded company that doesn’t care about alienating half of its customers.

  • Peter says:

    July 11, 2014 at 7:55 PM

    America needs to be re-created … it has been destroyed by apathy and ignorance … no matter how much we have not done … we have done far more than others. WE ARE LIKE NERO — at the burning of Rome — looking the other way and not seeing the disaster taking hold. Traitor Leadership — leads us like sheep to our own slaughter. Hopefully, this book and movie … might ignite some undrugged neurons in the remaining thinking citizens. Unfortunately — we are like Obozzo the Clown … can’t even address the TERROR of the children on the border – as he sees only POLITICS and
    the DEMISE of the nation.

  • Millsy says:

    July 11, 2014 at 8:34 PM

    Dinesh, American patriots will stand behind you anytime. You are our hero and we love you. We could not be more proud of you and your cool calm and collected brilliancy.

  • Carol says:

    July 11, 2014 at 8:36 PM

    Went to see your movie last weekend and it was wonderful. The theater audience was mixed ethnicity, ages, singles, couples, friends, families.
    I appreciated the history lessons, some of which I was never taught in school, that debunked the notion that America is a thief, that all slave owners were “white”, that because of her entrepreneural spirit a woman, a woman of color, was the first woman millionaires and she made it on her own! Then she helped other women to see their worth.
    When the movie ended there was a round of applause and practically no one left until all of the credits had played.I am sharing this news with as many as I can, including some liberals I know. As an American I think everyone, regardless of political affiliation should see this. Great job Sir. Keep it up!

  • Terry says:

    July 11, 2014 at 11:09 PM

    I’ll check your book out of my public library and give it a read. A fair read as a student to see if what you write is indeed accurate and without any political leanings. As an independent voter not claiming a a party I am not tied to any one viewpoint. I subscribe to the Consitution of this country.

    However, by seeing your video I feel that I will read a manifesto of right wing talking points.

    I wouldn’t be quick to say you’ve wine the war here. Costco probably sees the ticket sales on your movie and is using the book as a tie in. Do you remember Apple. Costco had a disagreement with this company on one of the hottest items on the market. Apple products just returned to their stores recently.

    I would suspect that this was not a social media uprising as you stated, but a business decision. They can make money, there is now a buzz, there is a chance to have higher sales. If Costco, from what I read, gave your book a month to sell and it did very little there is your explanation. Your PR staff, readers, and publisher did you a disservice and contributed to these poor sales. If they had supported your book this would have never been an issue.

    Quit claiming victory— Costco is a business, not a person. This company makes business decisions. I would think that with your work to prove the left wrong you would be PRO-Business. I can see you are PRO-Business. Yours.

  • Mary says:

    July 12, 2014 at 12:08 AM

    My husband and I saw “America” earlier this evening. I found it well done and incredibly insightful. Well done!
    When we left the theater I stopped by Wal-mart and Barnes and Noble on the way home. Wal-mart did not have the book on their shelves. I thought was odd since they carry many conservative and Christian books. I thought that they had probably sold out of their copies. Barnes and Noble had none in stock…13 on order for customers at that particular store and supposedly thousands in stock at the warehouse. Since it was late, we went home to order the book from Amazon. Delivery will take 1 to 3 weeks!
    I sincerely hope that all of this is caused by the popularity of the book!

  • Jami says:

    July 12, 2014 at 5:03 AM

    We got your six, Dinesh. 🙂 Taking my husband to see America on Monday for his birthday.

  • Marilyn Navan says:

    July 12, 2014 at 3:19 PM

    Does anyone have any ideas on how I can get my liberal family and friends to see Dinesh’s movie? It seems that the people who are going, are people who already agree with the premise. We need to get liberals to see this. The liberals who I have asked to go with me say that I am trying to “change” their political views. And don’t want to see an “Obama Bashing” movie.
    Any ideas are welcome.

  • Cheody Fortunato says:

    July 12, 2014 at 3:37 PM

    America is A MUST SEE FOR ALL AGES! My mother and I watched it 2 weeks ago, thank you so much!

    Mr. D’Souza you are a patriot and a hero. You are an embodiment of a true American who loves and respect our country America. I too sir was a naturalized citizen through my father’s service in the US Army, who fought with General McArthur in WWII.

    I waited for 10 years to come to the USA and worked hard to live the American dream. This is not my birth country, but it is now my country and I would not do anything to harm it. I love it dearly not only because I owe everything I’ve got along with my whole family.

    I am blessed to be in this country and grateful for it every single day of my life. I don’t expect and I don’t demand, I believed in personal responsibility and not dependency.

    It is unimaginable what our country has gone and going through under this Obama Administration. This is tyranny and it’s not slowing down. My prayer is for the rest of our countrymen to wake up, realize what’s going on and move into action before it’s too late to save our country!

    God bless you and God bless America!

  • Michael says:

    July 12, 2014 at 5:33 PM

    This (Terry) comment is a typical progressive response when their ideology and tactics are discovered. It makes little difference at this point that you say Costco is not influenced by political considerations in selecting products (books in this case) for sale in their stores. The facts are that Costco pulled the book from it offerings a day before the movie (based on the book) was due to be released in theatres which (even a progressive like you should acknowledge) was an incredibly bad business decision. Might they have wanted the “publicity” as being seen defending their man in the White House from scurrilous lies? Good business practice says that decision should have awaited the initial film release to see if the investment to that point would pay off. The consequent success of both the movie and the book are vindication of the indictment of not simply Costco’s poor business practices also of their blatant political bias. Their reinstatement of the book was due solely in response to the hue and cry from members. You should test your own theory – how long do other books survive the Costco timeline? Will they continue to offer Hillary’s book as her numbers fail to impress? You failed to make your point and moreover, you said you would read the book when it is at the local library? I have already bought two hard copies and the audiobook from Amazon and seen the movie – heading there again with friends. Dinesh D’Souza voice is one of the most calm, reasoned, and objective defense of liberty as I’ve ever heard in my 62 years. So Terry – what are you doing on this site to begin with if you do not already subscribe to the truth that Mr. D’Souza presents in his writings? I call you troll because that is what you are.

  • Vivianne says:

    July 13, 2014 at 1:08 AM

    I saw “America” here in Houston the second day it was shown. I loved it and plan to invite some friends and see it again next week.
    Also, I wrote the Costco Headquarters an email advising them that I was selling all my Costco shares because of their bad decision. They emailed me back a long note explaining essentially that they had made a mistake and were re-stocking the book.
    Dinesh, we are mad and we are not going to take it anymore!!! Keep up the good work.

  • Susan Sapp says:

    July 13, 2014 at 4:41 AM

    I’ve had cards with Costco and BJs in the past. The time had come, after about a year with neither, it was time to renew somewhere and I was actually considering Costco rather than BJs, even though it is a little further down the road. BJs has had problems keeping items that I buy in their inventory, so I was considering Costco.

    As God would have it, this information came to me at the same time I was able to “re-enlist” with someone. Needless to say, It was with BJs and UNDER NO CIRCUMSTANCES will it ever be with Costco again because of their more important, evil decisions and attempted cover-ups.

    I can do with neither. All retailers, whether they are high inventory (like Costco, Sams and BJs) or smaller inventory ….. you had all better start considering the land on which your stores stand. It will turn to dust if you don’t start behaving like an American corporation with American liberties, exemptions and ability to grow. America (as it should be) won’t take it any longer. At this embroiled time with politics you’d all better be watching your “Ps and Qs” because mistakes won’t make it and cover-ups make you political and targets for the American soul.