Originally published at WND.
Audiences erupt in tears, singing at Dinesh D’Souza’s latest film.
CinemaScore, a movie rating system known for predicting the commercial success of feature films, has just given Dinesh D’Souza’s America an “A+” rating, predicting the film has a high probability of experiencing a very profitable run.
The July 4 weekend also marks the first time D’Souza’s book America has topped Hillary Clinton’s Hard Choices on Amazon.com, with America ranked the 26th most popular selling book, versus Hard Choices at No. 56 as of 5:00 p.m. ET on July 5.
CinemaScore representatives are present in 25 large cities across America.
Each Friday, CinemaScore representatives in several of the cities give opening-day audiences a small survey card.
The card asks for age, gender, a grade for the film between A+ and F, whether they would rent or buy the film on DVD or Blu-ray and why they chose the film.
CinemaScore typically receives about 400 cards per film.
The ratings are divided by gender and age groups (under 21, 21-34, 35 and up).
Film studios and other subscribers receive the data at about 11 p.m. Pacific Time.
Although the detailed data is proprietary, the letter grades quickly spread widely throughout the media and the industry, as studio executives brag about successes and mock competitors’ failures. Subsequent advertisements for highly ranked films often cite their CinemaScore grades
An A+ grade from CinemaScore for a film typically predicts a successful run at the box office. From 1982 to August 2011 only 52 films (about two a year) received the top grade, including seven winners of the Academy Award for Best Picture. A+ films include Titanic, Tangled, The King’s Speech, A Few Good Men, Driving Miss Daisy and Toy Story 2.
CinemaScore’s forecasts for box-office receipts based on the surveys are considered surprisingly accurate, as indicated in 2009 when CinemaScore correctly predicted the success of The Hangover and the failure of Land of the Lost.
Early reports from its debut weekend already indicate Dinesh D’Souza’s new documentary America is opening with a strong box office nationwide.
Preliminary box-office counts indicate America is overall No. 3 in per screen average attendance in the United States and No. 10 in overall box-office receipts, a position considered strong in that America is opening on only 1,000 screens nationwide, in competition with films opening on more than 3,000 screens.
Box-office returns for America on Friday were up 60 percent from Thursday, with competitors, Tammy up only 17 percent, Earth to Echo up 5 percent and Deliver Us From Evil down 5 percent.
Producers of America have reported to WND that people in the theaters are crying upon viewing the film and breaking out spontaneously into the national anthem.
Read more at WND.
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