TheBlaze: Costco Reverses Decision to Remove "America" Book From Stores

Originally published at TheBlaze.

Wholesale retailer Costco announced Tuesday evening that they have reversed a decision to remove conservative filmmaker Dinesh D’Souza’s bestselling book from stores, following an outcry from thousands of angry customers.

“Costco is not a book store. Our book shelf space is very limited,” a statement posted on Facebook said. “We exercise discipline in the best utilization of that limited space based solely on what our members are buying. We can’t carry every title that our members are interested in reading. We are constantly monitoring book sales, and make decisions to pull books off the shelves frequently based on sales volume to make room for other titles. Politics or controversy over content do not influence our decisions.”

“After we made the return, a documentary was released about the book,” the statement continued. “Since then there has been heightened interest by our membership base and brisk sales at locations still in stock.”

“Therefore, we have made the decision to reorder the book,” the Facebook post concluded.

On Monday evening, TheBlaze reported that a nationwide “pull-order” had been issued for the book titled, America: Imagine A World Without Her.

Thousands of individuals then flooded the retailer’s social media pages expressing outrage over the decision. Some accused Costco of making the decision because of D’Souza’s political views, a claim the retailer has adamantly denied.

“Costco is not influenced by political considerations in selecting product for sale in our warehouses or on Costco.com. This includes our selection of books,” Tuesday’s statement said. “Our book buyers are solely interested in book sales, and do not favor any political persuasion over another.”

The company has maintained that their decision to initially pull the book from shelves was based “solely on the number of copies sold” and “had nothing to do with the content of the book.”
 

Read more at TheBlaze.

 

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D'Souza Reacts to Costco Ban
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45 Comments

  • Lisa Christianson says:

    July 9, 2014 at 10:28 AM

    Did anyone ever doubt that Costco would reverse itself? I’m always amused when a corporation takes a political position, annoys their customers and immediately reverses course.

  • Paula Kyle says:

    July 9, 2014 at 10:40 AM

    In real estate the rule is..location, location, location..In retail the rule is..KNOW your customer base. I guess they didn’t care. I bet you a penny that they care now!

  • darlene rogers says:

    July 9, 2014 at 10:41 AM

    I shop at Sam’s club and also Bj’s Wholesale clubs and they both had copies of Mr. D’Souza’s book, Dr. Carson’s and Hillary Clinton and that is called being Politically biased, you cater to your Customers not your own Political views….This is America, love it or leave it…and Costco can pack it up and hit the road. I could never walk into there stores ever again and feel comfortable about lining their pockets with my money, they might be using it to arm our enemies…that’s how my mind works.

  • trolltruck says:

    July 9, 2014 at 10:48 AM

    Too little, too late. Costco will never get business from our memberships again. Pulling the book was a politically motivated decision, & they knew it. They calculated the risk, & now they will suffer the consequences!

  • Arlington says:

    July 9, 2014 at 11:13 AM

    Meh… I’d believe costco on this one…. They do only sell items that they make money on in bulk purchases. This book only appeals to a small segment of their members and probably was not selling well until a brohaa was made after removing it from shelves. Plus they made the decision to carry it in the first place knowing what it was with the hope that it would sell well. Any auggestion of censorship is rediculous considering the number of places you can purchase this.

  • Doug T says:

    July 9, 2014 at 11:15 AM

    I actually believe COSTCO as I’ve know them to be extremely data driven and smart business people. I’ve not seen any evidence whatsoever in this instance or any others that would even hint at a political motivation of any kind in running their business or making tactical decisions. And for the record, I consider myself rather Conservative and anti-most things liberal.

  • Deborah says:

    July 9, 2014 at 11:19 AM

    Well, that’s excellent that the book is back on the shelves. Too late for Costco though, I bought my copy on Amazon and our family wont be shopping at Costco at least for a while. We are giving them a big ol’ slap, then we may or may not be back.

  • Michael Gauthier says:

    July 9, 2014 at 11:26 AM

    I just want to know two facts: 1: What are the Costco sales figures for America and Hard Choices. 2: If Hard Choices numbers are lower, was that book pulled too?

  • Tracy says:

    July 9, 2014 at 11:30 AM

    B.S. they have limited space. How about remove Chairman Mao’s book to free up a little space. So happy to hear this. Proud of everyone who took part in helping them ‘reverse their decision’. We WILL be heard.

  • Alyssa says:

    July 9, 2014 at 11:40 AM

    “We want to focus on selling books that are on the New York bestseller list.” Except for politically right books that ARE going to make the bestseller list. What a bunch of phonies.

  • jeb says:

    July 9, 2014 at 11:43 AM

    So essentially the title would have been pulled until those that hate the book stirred everyone’s interest. In response book sales skyrocketed due to the increased media attention which in turn got the book re-ordered. The irony on those that hate the book is pretty funny. What a backfire.

  • Jim says:

    July 9, 2014 at 12:07 PM

    Costco will mark down books that they are moving out not just pull a new book from the shelf. Judge people by their actions not their words. People lie! They have a large customer base of small business owners, they should have known better.

  • LisainSC says:

    July 9, 2014 at 12:10 PM

    Costco is our families hero…and the hero of many other wounded veterans. They hired our son when he returned home wounded from Iraq and made accommodations for him to be able to do his job. Not only that, they paid him a much higher wage than what is usually paid in this area, and provided benefits for part-time employment. I think the TRUE Americans are our young men and women returning from war in need of employment with wages and benefits they can survive on and Costco is one of the reasons that America may just survive after all.

  • Michelle says:

    July 9, 2014 at 12:21 PM

    While I am pleased that the outcry from conservatives has forced Costco to backpedal and keep Mr. D’Souza’s book on the shelves, the official statement that came from Costco executives does not pass the ‘smell test’ for complete honesty. “America” was ranked far higher in sales nationwide than the vast majority of titles carried by Costco.

    My family has been executive members of Costco for well over a decade, and we spend large sums of our income there. I even purchased my copy of “America” from Costco right before the edict to pull the title went out. In all of this recent news, I learned that Costco donates *millions* of dollars to politicians every year, and 96% of that goes strictly to Democrats. I realized that I need to put my money where my mouth is and make some changes.

    Therefore, I’m going to return my brand-new copy of “America” to Costco and cancel my executive membership while I politely explain why to my local store’s manager. Then I am going to drive quite a ways further to get a Sam’s Club membership for our family and buy a replacement copy of Mr. D’Souza’s book there.

    In an ideal world, corporations would not be donating ANY money to politicians, but I suppose that’s not realistic to expect. That’s why it’s especially important that I go a little out of my way to do that which is well within my power to do to support conservative values. Goodbye, Costco. There are many other fish in the sea!

  • Carl says:

    July 9, 2014 at 1:20 PM

    To bad we do not do this when it comes to gas prices, or anything else these big corporations charge us way to much.

  • Robert Patel says:

    July 9, 2014 at 1:30 PM

    So we the people do have power after all! This example clearly shows how much power we yield. Why do we settle for all the atrocious things that are legislated for and behalf of us. We should do the same when politicians don’t do what we the people want instead of using the political system to benefit themselves. Fire them immediately. I have been a Costco member since 1996. 2014 will be my last year.

  • Robert Patel says:

    July 9, 2014 at 1:37 PM

    Any business that does business withe the government must maintain a level of Veterans on their payroll. I am grateful for all who have served for my freedom, and will always appreciate that. To say that they made an exception for a veteran may not necessary be true. It’s a mandate.

  • Chris says:

    July 9, 2014 at 1:52 PM

    Costco donated $225,000 to political organizations in 2012 and 99% of them were to LIBERAL or DEMOCRATIC causes. Don’t believe for a moment that this wasn’t politically motivated.

  • Dr. S. Verdon says:

    July 9, 2014 at 2:27 PM

    C/O: rgalanti@costco.com / cjelinek@costco.com

    Re: We ‘all’ NEED CHOICE to CHOOSE – D’Souza’s ‘America’…

    Dear Sirs.,

    We were ‘both’ Raised to Believe that America represents ‘Choice’
    and the Ability to Differentiate in order to make Wise and Important Decisions based
    on our Ability to Choose.

    You have Removed this/our Ability to do so by Removing ‘Our Choice’
    from your Stores and Solely Based upon ‘your’ Opinion.

    Having Removed our Choice which America ‘had’ Represented, we
    have ‘Chosen’ to BOYCOTT ‘Any and All’ of your Stores by the Masses and Supporters of ‘Freedom to Choose’ as to Send ‘you’ the People’s Message of Choice.

    It Deeply Saddens me to Believe that you have Compromised what
    America Once Stood for. ‘Freedom of Choice’.

    This eMail is Scheduled to go to All Available and Related Published Media by means of our Marketing Agent in so that ‘We the People’ are Assured the Right to Maintain our ‘Right to Choose’…

    Having said, I don’t know what all of you had Told the Heads of Costco but whatever it was, they Listened…

    KUDOS Everyone. Freedom Reins…

  • Richard Popovich says:

    July 9, 2014 at 2:29 PM

    It is amazing how fast liberal corporations can backpedal when their bottom line is at risk. Americans hates political censorship and COSTCO has been taught a lesson about book banning. As far as canceling my COSTCO membership, what other big box stores are not run by liberals and socialists? WalMart supports the Democrats and Obama, and TARGET is owned by the French. I don’t know about Sears and K-Mart, but those are not the same kind of stores as those mentioned.

    I have to admit that I enjoy shopping at COSTCO, even though the top executives are socialist twits. Conservatives put those men in their place and most likely they won’t try to ban any more conservative books that become hot sellers. Conservatives one on this issue, and that’s enough for me.

  • Dana says:

    July 9, 2014 at 2:39 PM

    We don’t believe anything you just said. Have fun with lower sales 🙂

  • George Jacobs says:

    July 9, 2014 at 2:42 PM

    Don’t kid yourself, the head guy is an Obama supporter. We are canceling our membership and going elsewhere. Thanks, to all the stand up for freedom of choice and tired of political moves by businesses for politicians instead of the American people, that built their company, not the Government.

  • Dr. S. Verdon says:

    July 9, 2014 at 2:44 PM

    Hay Doug T (July 9, 2014 at 11:15 am) who wrote, ” I’ve not seen any evidence whatsoever in this instance or any others that would even hint at a political motivation of any kind in running their business or making tactical decisions.”

    …hint at a political motivation.! Than you must not have read this… Sinegal spoke at the Democratic National Convention in 2012, which nominated President Obama for a second term. Costco has given $100,000 to Obama and another $100,000 to Priorities USA, the pro-Obama super PAC. Sinegal was the author of an email blast sent out by the Obama campaign in July 2012. Obama also held a fundraiser at Sinegal’s house in Seattle, during which the incumbent president said “the story of Costco and everything that you guys have done I think is representative of what America is all about.” http://www.wnd.com/2014/07/costco-removing-dsouzas-america-from-shelves/

    Obama has unnecessarily apprised America of his Narcissistic ‘Confessed’ Insecurities. This is who ‘America’ Voted for..? As George Bush, Jr. once said, “Fool me Once, Shame on me. Fool me Twice, Shame on me – Twice.” Meaning, We’re All Idiots for Voting for an Idiot.https://www.youtube.com/watch?v=8Ux3DKxxFoM

  • Rick Crosson says:

    July 9, 2014 at 4:53 PM

    As soon as I can get to my Costco I will cancel my subscription. This reminds me of the same principle used by the Nazis who burned books.

  • Andrea says:

    July 9, 2014 at 5:54 PM

    There are a few things I would like to address here.

    First off, I absolutely believe Costco. Costco is not a bookstore and is not the first place I would think to look for a book. According to (http://www.wnd.com/2014/07/costco-denies-political-motive-for-pulling-dsouzas-book/) last week Costco sold 700 copies of the book. Sounds like a lot, right? Not really when you consider Costco has 451 stores in North America. Less than 2 copies per store. With limited space for books, seems like a solid business decision to me.

    Also to Jim, I would love to see an example of a marked down book. I have never seen a single marked down book in Costco. Costco participates in RTV programs (return to vendor) on a lot (not all) of their products. Meaning products they do not sell are returned to the vendor not clearanced out.

    Costco also listened to their members and made quick corrections where needed. I think that also deserves merit. They care about their members and are committed to providing you with the products you want. They are a business and make decisions based on the best interests of the business, which is keeping their members happy.

    As far as everyone cancelling their memberships and going to Sam’s Club, that’s just great. So instead of supporting a company that believes in taking care of it’s employees by providing a decent living wage and excellent benefits to not only their full-time employees, but also their part-time employees. You are going to run off to Sam’s Club (a subsidiary of Wal-mart) and support them in their oppression of our entire nation through their low-wages resulting in their employees burdening our welfare system (which us fine tax payers foot the bill for every year), while they benefit from from over a billion dollars in tax breaks and are still posting billions of dollars in profits.

    Come to think of it, are you sure Sam’s Club (aka Wal-mart) didn’t start this whole ‘political scandal’ to boost their membership?
    So do you all support Wal-mart’s political inclinations more? (Not that I am saying this was politically motivated because I do not believe it was)
    I am really trying to understand why this was blown up like this and how so many people could be duped into this ‘issue’.. I would like to think we are more intelligent then that, but I am really losing faith in this nation.

    Costco vs Sam’s Club (Wal-mart) – It’s really no question for me. I really hope you will all really think about the bigger picture when you spend your hard earned money and not just dwell on one sensationalized ‘media scandal’.

  • Andrea says:

    July 9, 2014 at 6:03 PM

    Also I love how everyone is talking about book banning. They are not leading a campaign against it. This book is available everywhere. Costco is in no way banning or censoring the book by not offering it. I am sorry you would have had to pay a few dollars more somewhere else for it (irrelevant now that they are reordering it and I really hope you do all go and buy it and didn’t just waste everyone’s time with this outcry). Guess you should have bought it last week and then maybe there never would have been an issue at all, huh? Everyone needs to put on their big girl/boy pants and grow up.

  • Patrick says:

    July 9, 2014 at 6:22 PM

    There is no conspiracy against conservatives. There are plenty of places to get this book besides Costco. And sales of books have to be somewhere near the bottom of the totem pole in overall store sales.

  • Jerry says:

    July 9, 2014 at 7:07 PM

    Ok, so you folks are fired up about the book hoopla at Costco. If you really care about America, you will take your energy to the mid term campaign trails and voting booths this Fall. I’m weary of lots of people who shout their opinions and do nothing to affect the outcome of the elections. Volunteer to go get people registered to vote, collect facts on upcoming legislation on the ballots and get FACTS not what the newspapers say go read the legislation for yourself then share those FACTS with your neighbors, friends, churches, senior retirement centers even in hospitals. Plan to drive folks to vote who haven’t a means to go, help the seniors get absentee ballots… In other words be part of the solution to take the Senate and again add a balance of power between executive and legislative branches….

  • Linda Coons says:

    July 9, 2014 at 7:16 PM

    too late Costco card cut up-!!!

  • Jim says:

    July 9, 2014 at 7:23 PM

    I’m sure that Hillary’s dismal selling book wasn’t pulled.

  • George says:

    July 9, 2014 at 8:16 PM

    This is the response I got from Costco after telling them I’m downgrading my membership in protest. I know that’s lame, since I enjoy being a customer, but this is their messaging to customers.

    ———- Forwarded message ———-
    From: service@contactcostco.com

    We appreciate you taking the time to email Costco Wholesale.

    Costco is not influenced by political considerations in selecting product for sale in our warehouses or on Costco.com. This includes our selection of books. Our book buyers are solely interested in book sales, and do not favor any political persuasion over another. Recently, after deciding to sell the book “America: Imagine the World Without Her”, beginning on June 1, a decision was made to pull the book from sale on July 1. This decision was based solely on the number of copies sold during that month, and had nothing to do with the content of the book.

    Costco is not a book store. Our book shelf space is very limited. We exercise discipline in the best utilization of that limited space based solely on what our members are buying. We can’t carry every title that our members are interested in reading. We are constantly monitoring book sales, and make decisions to pull books off the shelves frequently based on sales volume to make room for other titles. Politics or controversy over content do not influence our decisions.

    After we made the return, a documentary was released about the book. Since then there has been heightened interest by our membership base and brisk sales at locations still in stock. Therefore, we have made the decision to reorder the book.

  • Berliner says:

    July 9, 2014 at 8:34 PM

    I have always considered myself to be a good Republican. I voted against Obama… twice. But after reading the considerable amount of non-fact based material being posted in regards to the actions of Costco when faced with making a business decision on whether to re-order or pull a less than stellar performing item, I am definitely going to reconsider my party affiliation. The book was not selling and, yes, Costco’s buyer’s timing was bad in making the call to rotate it out of the selection. But this one action does not mean this company is run by ‘book banning Nazis.’ Shame on everyone who did not fully investigate this further and assume everything on a news/gossip blog is true before threatening to tear up your membership card!

  • lvlheddcnsvtv says:

    July 10, 2014 at 12:11 AM

    I find it funny that all you of my fellow conservatives think that by boycotting Costco you are going to hurt them. The only people you are hurting is all the hard working Americans that work for one of few good companies left in this country. Costco most profitable stores are in Japan, not the U.S. So all you will make them do is push the company further overseas. What they will take with them is thousands of American jobs, medical, dental, vision, pensions, 401k ‘ s, way higher than average salaries, bonuses, life insurance, paid vacations, paid holidays, time and a half every Sunday and more. Politics drive everything. If it was a conservative company pulling a liberal book you would say it’s their God giving right to hold certain values. Keep supporting companies like Walmart that would abuse the hell out of their employees if it weren’t for a few pesky labor laws. You call yourselves Pro America, what a joke!

  • David says:

    July 10, 2014 at 7:09 AM

    I recommend people contact Costco customer service, and let them know of your dissatisfaction with their decision to pull the book. http://www.costco.com/call-us.html I just sent them an email explaining why I will no longer do business with their company, and I will be sure to share this information with my friends, family and coworkers. Goodbye Costco.

  • Hereforthecommentz says:

    July 10, 2014 at 10:58 AM

    You are all extremist. I will still shop at Costco because them not selling ONE book, will not make me go “These commies, I hate them so much. I can’t believe they don’t support America… Oh wait a minute..”

  • Desiree says:

    July 10, 2014 at 11:06 AM

    I am in no way affiliated with Costco. I don’t even hold a store membership. My politics are described on Facebook as “fast and loose”, which basically means I make merit-based decisions on individual issues rather than parrot ANY party line.
    I have no axe to grind.
    To LisainSC: I’m so pleased your son came home to us alive and so sorry he came home wounded. I’m also pleased that he found an employer of any kind and even more so that he found one that appears to actually appreciate it’s employees.
    Please thank your son for his service to our country. I hope he continues to heal and that his employment is satisfying and mutually beneficial for many good years to come. God bless.

  • Susan says:

    July 10, 2014 at 12:11 PM

    Did I just read the same article as everyone else? Costco stocked the book, then when sales declined, they rotated it out, then when the movie came out, there was renewed interest, so they stocked it again…I own a retail store and I do not stock items that nobody is buying…When there is renewed interest, I stock the item again…Plain and simple and not politically motivated…I guess all these people just “assumed” it was politically motivated but I read the same article and I came away with a totally different opinion

  • Kelvin says:

    July 10, 2014 at 8:53 PM

    Sounds B O R I N G !!!!!!

  • Debbie P says:

    July 11, 2014 at 1:28 PM

    We have been members at Costco for years but are pulling our membership and switching to Sams Club. This really opened our eyes to which businesses we need to support & Costco definitely is not one of them.

  • Nicole M says:

    July 11, 2014 at 7:50 PM

    You guys are a bunch of uneducated idiots. Costco regularly pulls books every single week and replaces them with different ones because of their limited space. They quite frequently pull books, replace them with different ones, then get the same ones back a few weeks later due to a movie coming out, a renewed interest in the content, etc. It is rare for Costco to keep the same book out for more than a few weeks before sending it back and replacing it with different or newer titles.

  • AMatteo Del Marrone says:

    July 12, 2014 at 11:40 AM

    To those who says “it was due to low sales” better think again. Killary’s book wasn’t selling for weeks and yet it hasn’t been pulled out. Either your brain is fried or you’re a communist symphathizer.

  • Mark says:

    July 12, 2014 at 3:42 PM

    We cancelled our membership, you can buy better and cheaper at other stores, and they don’t censor books. If you looks the prices and products aren’t that great.

  • don says:

    July 13, 2014 at 12:13 PM

    Don’t just cancel your membership!

    Two days ago I returned $1800 + dollars in merchandise taking full advantage of their return policy. Once I pocketed the “Costco Cash” THEN I cancelled my membership.

    If enough people do this it will hurt Costco. Probably not to failure but it will still hurt. Frankly I knew for sometime they support the Democratic party infiltrated by the communists in the 40’s and 50’s so this was the last straw. Sure I’ll miss some of the items I have grown used to but it’s I know I have done one small act that will stop help funding the Communists.

    When the nice girl behind the counter said they request a reason for the cancellation I replied “The book”. She then went into the standard corporate response about the book being restocked etc… I told her it was too late.

    Do your part patriots.

  • james says:

    July 13, 2014 at 4:19 PM

    To all those saying that it was not political, how do you explain the abysmal Hillary Clinton bomb? At my local Costco there are stacks of Hillarys book that no one is buying, why has it not been taken off the shelf?

  • Michelle says:

    July 14, 2014 at 1:55 PM

    Birds of a feather flock together! Costco lies just like Obama in why they took the book off the shelf in the first place!